{"product_id":"sony-alpha-a7-iii-full-frame-mirrorless-camera-kit-with-28-70mm-lens-4k-hdr-advanced-autofocus","title":"Sony Alpha a7 III Full-Frame Mirrorless Camera Kit with 28-70mm Lens | 4K HDR \u0026 Advanced Autofocus","description":"\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eProfessional Visual Excellence Without Compromise\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eElevate your creative output to professional standards with the Sony a7 III (ILCE-7M3K). Engineered for the modern visual storyteller, this full-frame powerhouse eliminates the gap between technical complexity and artistic intuition. By combining a high-resolution sensor with industry-leading speed, the a7 III transforms your workflow from a series of technical hurdles into a fluid creative process. Whether you are capturing the ephemeral light of a wedding at dusk or producing high-stakes commercial video, the a7 III (EAN: 4548736079717) provides the definitive edge you need to produce results that command attention in a saturated digital landscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eKey Features \u0026amp; Benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ng-star-inserted\"\u003e\n\u003cli class=\"ng-star-inserted\"\u003e\n\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eCinematic Low-Light Clarity via the 24.2MP Full-Frame Sensor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"ng-star-inserted\"\u003e\u003cspan\u003e \u003c\/span\u003eCapture stunning detail even in near-darkness. The back-illuminated Exmor R CMOS sensor pulls in more light than traditional designs, ensuring your evening portraits and indoor videos are rich in texture and virtually free from grain.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"ng-star-inserted\"\u003e\n\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eTotal Composition Freedom with 693 AF Points:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"ng-star-inserted\"\u003e\u003cspan\u003e \u003c\/span\u003eNever miss a critical moment again. Covering 93% of the frame, this advanced autofocus system tracks your subjects with surgical precision, allowing you to focus on the \"feel\" of the shot while the camera ensures the focus is pin-sharp on the eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"ng-star-inserted\"\u003e\n\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eHyper-Realistic Video Production through 4K HDR:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"ng-star-inserted\"\u003e\u003cspan\u003e \u003c\/span\u003eGive your audience a premium viewing experience. By recording in high-resolution 4K with HLG (Hybrid Log-Gamma) support, you achieve breathtaking dynamic range and lifelike colours that require minimal post-production colour grading.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"ng-star-inserted\"\u003e\n\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eRazor-Sharp Handheld Performance with 5-Axis Stabilisation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"ng-star-inserted\"\u003e\u003cspan\u003e \u003c\/span\u003eLeave the heavy tripods behind. The in-body image stabilisation compensates for five different types of camera shake, allowing you to shoot longer shutter speeds and smoother video sequences while on the move.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"ng-star-inserted\"\u003e\n\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eEnhanced Stamina with the High-Capacity Z-Series Battery:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"ng-star-inserted\"\u003e\u003cspan\u003e \u003c\/span\u003eMaximise your billable hours. This powerhouse offers approximately 2.2 times the capacity of its predecessor, allowing you to complete long studio sessions or day-long location shoots on a single charge.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"ng-star-inserted\"\u003e\n\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eIntuitive Review and Control via the 3-Inch Tilting LCD:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"ng-star-inserted\"\u003e\u003cspan\u003e \u003c\/span\u003eMaster challenging angles with ease. The high-resolution touchscreen allows you to focus and adjust settings with a simple tap, ensuring you maintain a clear view of your scene whether shooting from the hip or overhead.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eWhy Choose the Sony a7 III?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eSelecting the Sony a7 III is a strategic investment in your professional identity. In an industry where \"good enough\" is no longer acceptable, the a7 III serves as a high-fidelity instrument that respects the nuance of your craft. While other systems often force a choice between speed and image quality, this mirrorless titan delivers both in a refined, ergonomic body. For the professional, it represents a reliable workhorse that won't falter under the pressure of a live event; for the aspiring enthusiast, it provides the technical \"headroom\" to grow for years to come. When you carry the a7 III, you aren't just holding a camera—you are holding the ability to translate a momentary vision into a permanent, professional legacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eSpecifications Table\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 99.915%; height: 235.228px;\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"table-header ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eFeature\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eDetails\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eModel\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eSony a7 III (ILCEM3K\/B)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eEAN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e4548736079717\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eSensor Type\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e24.2MP Full-Frame Exmor R CMOS\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eLens Included\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eSony FE 28-70mm f\/3.5-5.6 OSS\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eAutofocus\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e693 Phase-Detection \/ 425 Contrast-Detection Points\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eVideo Format\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e4K UHD at 30p \/ 1080p up to 120p\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eISO Range\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e100 - 51,200 (Expandable to 50 - 204,800)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eDisplay\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e3.0-inch 922k-dot Tilting Touchscreen LCD\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eConnectivity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eWi-Fi, NFC, Bluetooth, USB-C, Dual SD Slots\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eDimensions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e126.9 x 95.6 x 73.7 mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"ng-star-inserted\" style=\"height: 19.6023px;\"\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 21.1904%; height: 19.6023px;\"\u003e\u003cstrong class=\"ng-star-inserted\"\u003e\u003cspan class=\"ng-star-inserted\"\u003eWeight\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd class=\"ng-star-inserted\" style=\"width: 76.2412%; height: 19.6023px;\"\u003e\u003cspan class=\"ng-star-inserted\"\u003e650g (Body Only)\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan class=\"ng-star-inserted\"\u003eThis system is the essential tool for the multifaceted creator—thriving in the hands of wedding photographers, travel vloggers, and independent commercial filmmakers who demand versatility above all else. Its robust weather-sealed design makes it a vital companion for documentary filmmakers working in unpredictable environments, while its silent shooting mode makes it a favourite for onset photographers and high-stakes journalists. Whether you are delivering a gallery to a client or building your digital portfolio, the a7 III provides the professional resolution and industrial-class reliability needed to succeed in every creative mission.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ecat Tech Ltd","offers":[{"title":"New","offer_id":56902695453050,"sku":"Ecat Tech Ltd-1","price":1179.0,"currency_code":"GBP","in_stock":true},{"title":"Used - Like New","offer_id":56902695485818,"sku":"Ecat Tech Ltd-2","price":1129.0,"currency_code":"GBP","in_stock":false},{"title":"Used - Very Good","offer_id":56902695518586,"sku":"Ecat Tech Ltd-3","price":1059.0,"currency_code":"GBP","in_stock":false},{"title":"Used - Good","offer_id":56902695551354,"sku":"Ecat Tech Ltd-4","price":899.0,"currency_code":"GBP","in_stock":false},{"title":"Used - Fair","offer_id":56902695584122,"sku":"Ecat Tech Ltd-5","price":759.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9127\/2952\/files\/517CEyCXIHL._AC_SL1000.jpg?v=1779230081","url":"https:\/\/www.gadcet.com\/products\/sony-alpha-a7-iii-full-frame-mirrorless-camera-kit-with-28-70mm-lens-4k-hdr-advanced-autofocus","provider":"Gadcet UK","version":"1.0","type":"link"}