The tech world is abuzz with Apple's latest iPhone 17 series, unveiled in September 2025 at Apple's "Awe Dropping" event in California. UK readers eager for the latest Apple devices will be pleased to know this launch brings significant upgrades, credible pre-launch leaks coming true, and even a brand-new iPhone model. In this comprehensive guide, we cover the official announcements, the key specs and features, UK pricing, credible leaks and rumours that led up to the launch, and how the iPhone 17 series compares to previous models. We’ll also touch on Apple accessories and compatible gadgets – including those available at Gadcet – to complete your iPhone experience.

Official Launch: Four New iPhones for 2025

Apple officially announced four new iPhones in the 2025 lineup: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air. The iPhone Air replaces the previous "Plus" model with an ultra-slim design.

Highlights:

• iPhone 17: 6.3-inch Super Retina XDR display with ProMotion 120 Hz smooth scrolling, faster A19 chip, upgraded dual-camera system, 256 GB starting storage, and five fresh colours – black, lavender, mist blue, sage, and white.

• iPhone 17 Pro & Pro Max: Redesigned with a full-width horizontal camera bar, triple 48 MP cameras offering up to 8× optical zoom, A19 Pro chip, brighter LTPO displays, and the largest battery ever in an iPhone.

• iPhone Air: The thinnest iPhone ever at just 5.6 mm, with a 6.5-inch OLED 120 Hz display, A19 Pro chip, single 48 MP rear camera, and an ultra-lightweight build ideal for users who want portability without sacrificing power.
  
  
  

Key Specs and Features

• ProMotion 120 Hz Displays: Now standard across all models, including the base iPhone 17.

• A19 & A19 Pro Chips: Faster, more efficient performance for gaming, multitasking and AI-powered features.

• 48 MP Cameras: Dual Fusion system on iPhone 17, triple 48 MP lenses on Pro models, with 8× zoom and advanced low-light performance.

• Center Stage Front Camera: New 18 MP front camera keeps you perfectly framed during calls and group selfies.

• Bigger Batteries: Pro Max crosses the 5,000 mAh milestone, offering the longest battery life ever on an iPhone.

UK Pricing and Availability

• iPhone 17: From £799 (256 GB).

• iPhone Air: From £999 (256 GB).

• iPhone 17 Pro: From £1,099 (256 GB).

• iPhone 17 Pro Max: From £1,199 (256 GB), with a new 2 TB option at £1,999.

Pre-orders open Friday, 12 September 2025 at 1 p.m. BST, with UK release on Friday, 19 September 2025.

Should You Upgrade?

Compared to the iPhone 16, the new series delivers:

• Larger, smoother displays

• Sharper cameras with more zoom range

• Stronger battery life

• Fresh design on the Pro models

• Faster chips and better thermal performance

If you own an iPhone 15 or older, the jump will be very noticeable, especially in display smoothness, camera quality, and battery endurance.

Recommended Accessories from Gadcet

Enhance your iPhone 17 experience with:

• MagSafe Chargers & Mounts – snap-on charging convenience.

• Protective Cases & Screen Protectors – keep your new device safe.

• USB-C Fast Chargers – including high-wattage adapters for quick top-ups.

• Apple Watch & AirPods Pro 3 – perfect companions for fitness tracking, calls and music.

Shopping at Gadcet ensures you get UK-compatible, genuine products – often with bundle deals around launch.