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£1,400.00

£2,000.00

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30% OFF

Sony Alpha 7 IV Full-Frame Mirrorless Camera Body – 33MP, 4K 60p, BIONZ XR, Real-Time AF, ILCE-7M4

£1,400.00 £2,000.00 Save: £600.00 ( / )
Pay £350.00 every 2 weeks

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Overview Create professional-quality photos and cinematic video with the Sony Alpha 7 IV Full-Frame Mirrorless Camera. Built for hybrid creators, photographers, videographers and content professionals, the Alpha 7 IV combines high-resolution stills, powerful autofocus and advanced 4K video recording in one versatile full-frame camera body. Whether you are shooting portraits,...

Condition

  • New Out of stock
  • Used - Like New Out of stock
  • Used - Very Good Out of stock
  • Used - Good Out of stock
Condition details
Item condition

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Each condition grade explains the item’s expected cosmetic appearance. Used items are checked and tested before dispatch.

Condition details

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Warranty

12-month cover included

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Condition guide

New

Brand-new item

Brand new

A brand-new, unused, unopened item in its original packaging, never worn, used, or activated, with all original packaging intact.

Like New

Pristine condition

Excellent

The item appears as if it has just come out of a retail box. There are no signs of wear, and all original protective materials are intact. The item may have been opened or used very minimally but retains its pristine condition, and all original accessories are included.

Very Good

Minimal wear

Great value

The item shows minimal wear from general use and is 100% operational and functions as intended. It may have minor cosmetic imperfections but performs well, and may be missing non-essential accessories.

Good

Noticeable wear

Value choice

The item is fully operational and functions as intended, but has noticeable wear from previous use. It may have aesthetic imperfections such as scratches or dents, and may be missing non-essential accessories.

Fair

Fairly worn

Lowest price

The item is fairly worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, and worn corners, and it may be missing non-essential accessories.

Please note: The exact item may vary slightly, but the condition grade gives a clear guide to what you should expect.
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Overview

Create professional-quality photos and cinematic video with the Sony Alpha 7 IV Full-Frame Mirrorless Camera. Built for hybrid creators, photographers, videographers and content professionals, the Alpha 7 IV combines high-resolution stills, powerful autofocus and advanced 4K video recording in one versatile full-frame camera body.

Whether you are shooting portraits, weddings, products, travel, social media content or client video work, the Sony A7 IV gives you the speed, detail and creative flexibility needed to capture polished results with confidence.

Key Features & Benefits

  • Capture More Detail with Full-Frame 33MP QualityThe 33.0MP full-frame Exmor R CMOS sensor delivers rich detail, strong dynamic range and clean image quality, helping portraits, landscapes, products and lifestyle shots look sharper and more professional.
  • Faster Editing-Ready Performance with BIONZ XRSony’s BIONZ XR image processor gives the camera the speed needed for responsive shooting, fast image processing and demanding hybrid workflows, making it easier to move between stills and video.
  • Stay Locked on the Subject with Real-Time AutofocusWith 759 phase-detection AF points and advanced subject tracking, the Alpha 7 IV helps keep people, animals and moving subjects sharp, reducing missed shots during portraits, events and action scenes.
  • Cinematic 4K Video for Professional Content CreationRecord high-quality 4K video up to 60p, with support for advanced video features that give creators more flexibility for social content, YouTube, interviews, commercial work and cinematic projects.
  • Smoother Handheld Shooting with 5-Axis StabilisationBuilt-in 5-axis optical image stabilisation helps reduce camera shake, making handheld photos and video look steadier when shooting without a tripod.
  • Hybrid Design for Photo and Video CreatorsThe Alpha 7 IV is designed as a true hybrid camera, giving you strong still-image quality and serious video capability in one body, so you do not need separate systems for different types of work.
  • More Flexible Framing with Vari-Angle TouchscreenThe 3.0-type vari-angle touchscreen helps you shoot from high, low and front-facing angles, ideal for vlogging, product filming, self-shooting and creative compositions.
  • Reliable Workflow with Dual Card SlotsDual memory card slots support flexible recording and backup options, giving photographers and videographers more confidence during paid shoots, events and important projects.
  • Built for Modern Sharing and ConnectivityBuilt-in Wi-Fi, Bluetooth and USB connectivity make it easier to transfer content, control the camera remotely and fit the camera into a modern creator workflow.

Why Choose This Product

The Sony Alpha 7 IV is made for creators who need one camera that can confidently handle both photography and video. It gives you the creative depth of a full-frame sensor, the reliability of Sony’s autofocus system and the flexibility to shoot high-quality content across many styles. From portraits and weddings to YouTube videos, product photography, travel content and professional client work, the Alpha 7 IV is a powerful step up for anyone serious about image quality and creative control.

Delivery options

Standard Delivery - £1.99 - 1–2 working days - (Free over £19.99)
Next Day Delivery - Free - Free on orders £49.99+
Express Delivery - £4.99 - (incl. Saturday)

Friday orders: Next-day delivery is not guaranteed.
For guaranteed Saturday delivery: choose Express (£4.99) (before 1pm).

Working days are Monday to Friday (excluding public holidays). Orders placed after 4pm on Friday are processed on Monday.

Postcode restrictions

Next-day delivery is mainland UK only and excludes:

AB, IV, KW, PA, PH, HS, KA, ZE, PO30–PO41, IM, JE, GY, BT, TR21–TR25

Deliveries to these areas may take 3–5 working days.

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We offer a 30-day money-back guarantee on items returned in the same condition they were received.

If the product was supplied sealed, it must be returned sealed and unused to qualify for the money-back guarantee.

Opened items may still be returned, however the 30-day money-back guarantee will not apply.

For full details, please see our Returns Policy.

We offer a FREE 12-month warranty with every item we sell to give you extra peace of mind.
New

A brand-new, unused, unopened item in its original packaging, never worn, used, or activated, with all original packaging intact.

Like New

The item appears as if it has just come out of a retail box. There are no signs of wear, and all original protective materials are intact. The item may have been opened or used very minimally but retains its pristine condition, and all original accessories are included.

Very Good

The item shows minimal wear from general use and is 100% operational and functions as intended. It may have minor cosmetic imperfections but performs well, and may be missing non-essential accessories.

Good

The item is fully operational and functions as intended, but has noticeable wear from previous use. It may have aesthetic imperfections such as scratches or dents, and may be missing non-essential accessories.

Fair

The item is fairly worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, and worn corners, and it may be missing non-essential accessories.

SKU: 

ATAlpha 7 IV

EAN/UPC: 

Alpha 7 IV

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£466.68
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£466.66

Pay every 2 weeks in 4 interest-free payments.

Today
£350.00
2 weeks
£350.00
4 weeks
£350.00
6 weeks
£350.00

Klarna's Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Late fees may apply.

Today
£466.68
30 days
£466.66
60 days
£466.66

Buy now, pay later interest free instalments.

No hidden fees. This is a credit product. 18+.

Today
£466.68
30 days
£466.66
60 days
£466.66

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EAN: Alpha 7 IV
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